How to create your book title & subtitle on KDP?

The form of selling books on Amazon is now more and more popular, but everyone has a stage of learning that they call a Newbie, so everyone needs to find the most effective way to sell. help increase your revenue. Today I share with you a small tip to help you create a title (Tittle) to attract more readers on amazon most effectively, we hope that this article helps you more understand the part. while generating KDP headers on Amazon.

What is Title?

The title is the most important part of the article. If sapo is likened to the scent of a dish, the title is the color and shape of that dish. Therefore, the title is the first thing that catches the attention of the article to the reader. Whether the article is chosen by the reader or not is largely based on the title itself.

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Usually, the title of the article is set by the author (or also by the editor, the publisher). The title is the first thing readers see and read, and also the most read part of your article. Therefore, the title is the most important part of the article in the role of attracting attention and attracting readers. People will only stop reading your article when they see a new, attractive and highly curious title.

A boring title will not have many chances of being chosen by readers to “click” to read the article. The title can be compared to the color and shape of a dish displayed in a glass cabinet, people will only want to open the glass cabinet to discover the dish when its color and arrangement is beautiful enough, attractive enough for them.

The title is very important for the article. The title determines the number of people accessing your article because it is the first part of the article to reach the reader, it carries the mission of attracting and stimulating the curiosity and desire to discover the article in people. read, after the new title came sapo to continue this responsibility.

A title has a mission to reach and attract readers, so the attractiveness, uniqueness and impression in it are extremely necessary. Every day, readers access countless information around a certain topic. If your article does not have a fresh, unique title, it will not attract readers and they will skim instead of choosing to read your article. On the contrary, if your title has a breakthrough compared to countless titles of other articles online, it will make an impression on readers that make them feel interesting and decide to “click” on your page to read. post. Then, your title has successfully completed its mission of attracting readers to visit the article.

How to Craft an Amazing Title?

The title is the first thing that catches the eye of potential readers when they are looking for interesting books to read. These titles will grab the reader’s attention, as well as give a little bit of the spirit and plot of the book. A good title keeps the reader interested in your book without knowing too much about the content. At first, you might think the title of a book doesn’t matter much, but a perfect title can make your novel more memorable in the minds of readers later on – and make the book even more memorable. your book into a bestseller.

Four ways to set unique and attractive titles for readers

Use numbers

These are titles that attract readers’ attention because the first thing that “hits” their eyes is the actual, specific numbers. For example, the following titles: “Income billions of dong thanks to…”, “Found an ancient vase more than 2000 years old…”, “More than a million people…”, etc.

Use questions

This is one of the most popular ways to set a title, but it still ensures top attractiveness. The questions in the title are both informative and encouraging, stimulating curiosity and the desire to discover or prove yourself to answer the question. For example, when you put the title “Grate the perfect girl. How many points do you think you have?”, this type of question not only makes people curious about the scoring criteria for a perfect girl, but also makes them want to answer the question in the title and prove themselves. myself.

Title contains emotional element

Emotion is one of the vital factors determining the success of an article. According to a study, readers are often attracted to the following 7 themes: inspirational, beauty, sincerity, humor, surprise, warning and shock. An article that can hit the psychological and emotional factors of readers will create a breakthrough in success. That is why titles containing emotional phrases such as: “startled”, “shocked”, “broken”, “painful”, “sorrowful”, “laughing off the chair”, … always attract attention. more hits.

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Intriguing curiosity in a “graceful” way

This is a way to set a title that is both clever and subtle, but also practical and effective. Demanding the writer and combining truthful information with clever “tricks” causes curiosity or even discomfort for readers when they only read the title, forcing them to read the article to relieve the confusion. that feeling. These titles are often in the form of half-finished, incomplete in order to stimulate curiosity and motivate readers to read the article.

Title do’s and don’ts


Start your headline with a number

Our brains are attracted to numbers because it automatically organizes information into a logical order. When there is a number at the beginning of the title sentence, the reader immediately understands how you have organized the content and it is like an implicit promise that this article will have order and structure.

Use numbers, not letters

Use numbers rather than letters because numbers are always easier to read. The simpler it is, the easier it is for readers to grasp and in general they always like simplicity.

Provide the correct quantity as mentioned in the title

If you promise to provide 7 tips then in a good article try to provide 7, not 6, not 8. Readers don’t like to be deceived. What if you don’t have an exact number? Continue reading tips 5 and 6. In case you have more than 7 tips but still want to use the number 7, please list the 8th point as a “Bonus” point in the article.

Use numbers for emphasis

Numbers can also act as adjectives. They suggest nature or size in a relative way. For example, a small amount implies simplicity (Small your calves in just 3 minutes a day) or insignificant (How to shop for no more than $2 a day). Similarly, large numbers give a feeling of “significant, big” (How do I make 800,000,000 VND a year writing creek?) or depth (Increase the value of your writing 100x).

Use multiples of 5 for “listicle” assignments

10 is the most common and most read number in listicles, according to a BuzzSumo study. The titles that rank next are 5,15,7 and 20. It seems that multiples of 5 are very attractive and suitable for these listings + articles.

Odd numbers

Many marketing experts recommend using odd numbers in headlines rather than even numbers. Simply because the brain tends to believe odd numbers more than even numbers. People’s subconscious always doubts round, neat answers because life is so messy and unpredictable. Along with the ability to trust, odd numbers are easier to remember and keep track of for the reader.

Use numbers less than 10 when writing about a process

If you are writing a step-by-step tutorial, use a number smaller than 10. For example, I have the article “8 Step Journey to Earn from 100,000 VND/article to $10,000/month”. Too many steps, more than 9 will feel difficult for the reader to process and they may think “Wow, that is too complicated”.

But if you’re writing an article that suggests a gift list, a compilation of good postures for pregnant women… any number will do. Readers will skim through that list with ease.


  1. Title is too long

Many people often have a greedy mentality, wanting to put all the information in the title. As a result, the recipient can’t read the entire title, on the contrary, finds it offensive.

Therefore, when writing headlines, you should be selective about the most important information. An impressive and short enough headline will help the recipient pay attention and quickly read your article.

  1. Abuse of special characters and capital letters

Many people believe that the more special characters and capital letters used, the more special their letter becomes, attracting attention. In essence, your book will create negative attention, which means that the recipient will put it in the trash.

You should only use capital letters when it is extremely important information, to be noted. In addition, special characters such as “exclamation point”, “comma”… need to be placed in the right place.

  1. Misspelled the title

Misspelling is extremely taboo in writing headlines, both in content and title. This shows that the sender has a superficial attitude and does not respect the receiver. Therefore, the possibility of your book not being clicked open is very high.

Therefore, after writing the title, you need to check again carefully, see where you are wrong to correct it completely. Currently, there are quite a lot of spell checking software, you can use them instead of checking by hand.

What is subtitle?

A subtitle is text placed under a heading, usually in a smaller font, that expands on what the title says.

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For example, a headline could announce the launch of a new product, and a subtitle could provide more specific details about the product’s features.

Subtitles are important because you can’t say everything you need to say in just one headline.

Your headline should grab the reader’s attention. But what’s next?

Subtitles have the ability to draw readers in. While headlines can grab a user’s attention, you need to do more to keep users engaged. You want to compel the reader to look, click, sample, scroll, or do whatever you want them to do. That usually takes more than just 10-20 words.

How to Craft an Amazing Subtitle

Here are three things you can do with your subtitle:

Extra explanation: If your product or service needs a little more explanation, try expanding on it with your subheading.

Talk about benefits: Benefit-focused headlines are huge. By emphasizing how your product or service will improve the lives of your users, you can greatly enhance the power of your page.

Encourage action: A subheading is also a great way to get users to do something. If you successfully encourage action, it’s only a short hop for them to click the call-to-action button below.

The nature of your subheading depends on your headline. You can choose one of the techniques above or separate the different varieties to see which works best for your users.


There are countless different ways to set titles depending on the creative style of each pen. But no matter how you put the title, always remember that the primary role of the title is to draw readers to the article. And also don’t forget the important rules when setting the title. Good luck!

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